November 27, 2012
Sometimes this entrepreneurship business seems like too much. Yes, I said it. There are days when I feel unequal to the whole thing. Today I've been fielding a flurry of email (largely started by me) about what I should be doing for The Broad Experience on social media, the site itself, PR, etc. and it's all piled up to make me feel as if I'm sadly behind where I should be. I would love to be on top of everything, have an amazing site, understand SEO completely, and let the whole world know that my show exists. But I'm human, and I am one human at that. I wish I could clone myself, but that doesn't seem to be an option (though if you're aware of any advances in science, please let me know). As a result, I may for a while be lagging behind all that the marketing gods, and the show, require in the early 21st century. I did do one daring thing today, relatively speaking (thanks for the idea, Sheila Butler!) I wrote to several people I know who listen to the show and asked them to leave me a good review on iTunes as a way to get The Broad Experience a little more notice.
Changing the subject, and talking of Sheila Butler, here's her penultimate Successful Women Talk interview on developing online influence, with guest Stephanie Sammons. I recommend it for any woman going out on her own. My ears really started perking up around the 10 minute mark. Stephanie has good advice for people on 'drilling down' to what it is you want to say. I like the term 'nuggets of wisdom'.
Talking of wisdom and nuggets thereof, I'll be presiding over a TEDxWomen event this coming Saturday on the Upper East Side of Manhattan. I say presiding, but perhaps jollying people along between talks is a better description. It'll be my induction into the mysterious world of TED and its younger siblings, the TEDx events.