Episode 31: Tips for success from an entrepreneur

December 2, 2013

“My attitude really is that yes is always the answer - now how are we going to do it? Instead of approaching a problem like, 'I don’t think we can do this, this is gonna be hard.'" - Alexandra Ferguson

The first in my Tips for Success series featured the CEO of an advertising agency. We're staying in the creative sphere with this second show. A lot of women dream of starting their own business. My guest actually did it. She's Alexandra Ferguson, CEO of the company of the same name, prolific maker of pillows and makeup cases inscribed with cheeky sayings. 

Alexandra Ferguson at her desk in BrooklynShe started sewing in her living room five years ago. Now she works out of a small factory space in Brooklyn and has more then ten employees - and growing. But getting to where she is now has involved plenty of ups and downs. 

We talk about:

  • How she got started and overcame naysayers to keep going
  • What it's like working with her mother
  • Mistakes made and lessons learned from them
  • Not doing it all alone

13 minutes. 

Here's a blog post Alexandra wrote earlier this year that's relevant to our discussion: How I Went From Whiny 'No' to Unstoppable 'Yes'. 

 

In this photo, taken at the factory, Alexandra is holding a couple of the 'shrunk' pillows you heard about during the podcast - ready to ship, taking up less space and costing less money.

Her mother, Charlotte, is on the far right.

Episode 30: Women in academia

November 18, 2013

"You have to be able to concentrate and that requires a lot of time free from any other thoughts. And that means you can’t be thinking about taking the kids to the doctor, you can’t be thinking about how dirty the house is." - Aeron Haynie

"Who do you report an assault to when it’s your boss? What do you do when that’s the person who raped you?...and when you finally talk to HR they say you’re a graduate student, you’re not technically an employee, so they can’t help you.” - Kate Clancy

clancy_kate2-b.jpg

Kate Clancy, anthropology professor at the University of Illinois

To an outsider like me, being a professor looks like a great job (I'm thinking vigorous intellectual engagment, flexibility, and long vacations). Often it is, and not just for those reasons. But just because you work in a center of higher learning doesn't mean everything that goes on there lives up to humanity's highest ideals. From maternity leave to work/life balance to getting promotions, life in the ivory tower is often tougher for women. We look at the statistics, talk about why women are still lagging men on the employment front, and get into a sobering discussion about sexual harassment in the scientific community, which, like other STEM fields, is trying to attract more women. 15 minutes.

You can also read a transcript of the show.

Episode 29: Show me the money

November 4, 2013

Natalia Oberti Noguera

"We're an angel investing bootcamp for women...but people hear ‘women’ and ‘money’ and they think philanthropy, donation, grants. I have to change the conversation...and bring in the investing focus." - Natalia Oberti Noguera

"If you don't feel 'worthy', that’s going to show up in the prices that you charge, in the way you negotiate or choose not to negotiate.”

- Jacquette Timmons

Jacquette Timmons on my sofa after our interview

In this show we tackle a question that continues to fascinate me after reporting on it on and off for years. Why do so many women have a tricky relationship with money? I start out by talking to Pipeline Fellowship founder and CEO Natalia Oberti Noguera - she's striving to get more women entrepreneurs the funding they need to make a go of their businesses. Along the way, she's come across some interesting - and confusing - female attitutes to money. In the second half of the show I sit down with financial behaviorist Jacquette Timmons to try to tease out why women have a hard time pricing our services when we start our own businesses, and why we don't always like to pay full price for other people's services (but have no trouble forking out for a piece of clothing we've fallen in love with). I candidly admit my guests and I don't have all the answers - if you think you do after listening to this, please post a comment below. 20 minutes.

Show notes: For more information on angel investing, here's the 2012 report from the Center for Venture Research at the University of New Hampshire. The Kauffman Foundation is a repository of information on entrepreneurship in the US and they've produced a useful, fact-packed book on female entrepreneurship called A Rising Tide. The post I wrote on women and money that I mention in the show is When Women Work for Free. Jacquette Timmons' book is Financial Intimacy.

I also mention Jodi Detjen and the show she appeared in, Killing the Ideal Woman.

Also, be sure to check out the selection of glasses at this week's sponsor, www.WarbyParker.com, and use the code BROAD when you check out, to get free, expedited three-day shipping. 

 

SHOW TRANSCRIPT:

Welcome to The Broad Experience, the show about women, the workplace, and success. I’m Ashley Milne-Tyte.

This time on the show we explore women’s relationship with money.  We start out talking to the young founder of an angel investing bootcamp for women. Then we delve into why some women have such a hard time valuing themselves and charging for their services.

(:11) “’Cause there’s one thing to increase the price and then there’s another thing to be comfortable with asking for it and like really feeling like yeah, darn it, what I’m delivering, it’s worth this.”

Some of us aren’t that keen to pay full price for other people’s services, either. Coming up on The Broad Experience.

Women-owned companies start out with far less outside investment than male-owned firms. Debate about why rages – many say investment networks and venture capital firms are boys’ clubs that can only relate to people who look like them, others say women do a lousier job of pitching or just don’t ask for money in the first place.

Natalia Oberti Noguera is on a mission to give more female entrepreneurs a good start. She’s the founder and CEO of The Pipeline Fellowship, which trains women to become angel investors in small, women-owned companies. An angel investor is someone with a fairly high net-worth who invests their own money in a company and like any investor, hopes for a good return. The idea is that if more women become educated investors, more female-owned companies will get the funding they need to make a go of it. Natalia says the Pipeline Fellowship focuses on funding women-owned companies with a social mission, and getting them into the public sphere…

“Tom’s Shoes, Ben and Jerry’s, Warby Parker…who are the people i.e. social entrepreneurs who are making the headlines? Once again, white guys.”

Actually Warby Parker is sponsoring today’s episode – more on that later. Nothing wrong with white guys. She’s just saying…

“That’s why I’m so super-committed because guess what, I do see the women social entrepreneurs and women of color, as a queer Latina it’s so important for me to not just talk about gender, there are different types of diversity out there – age, race, ethnicity, different sorts of backgrounds, professional backgrounds. That’s something I’m committed to doing. We have the Body Shop, Anita Roddick, we need more stories, we need more people, because guess what, the women social entrepreneurs are out there, they’re just not getting the funding, and that’s what we’re looking to solve.”

In the two-and-a-half years since its first bootcamp, The Pipeline Fellowship has trained more than 70 women investors. The year it started women made up just over 12 percent of angel investors. Last year, women were almost 22 percent of the total. 

Natalia says the problem isn’t just that there aren’t enough women investors who may see more potential in another woman’s idea… but basically entrepreneurs who aren’t white men just don’t have the same confidence to put themselves forward in the first place…

“In 2012 out of all the companies that pitched to US angel investors only 16% were women-led and only 6% were minority-led. From that 16% of women-led startups that actually pitched about 25% secured funding, from that 6% of minority-led startups that pitched about I’d say 18% secured funding. So the other issue I see when I talk to women entrepreneurs is this hesitation to step up to the plate. So I have this motto that is, this current agenda is getting out the call to action in the sense that telling people it isn’t a zero sum game. I know so many entrepreneurs who hesitate to go out to pitch because they’re coming at it from ‘I’m not ready yet, I might not secure the funding’, but what they don’t realize is even if they don’t secure the funding that day the feedback they might get from these potential investors, might get them to a business model that might better meet market needs. And maybe the investors at that event might not be interested in agriculture or food tech or pet tech but might know someone who is… and for a lot of entrepreneurs, particularly women and people of color entrepreneurs, first we don’t have access to capital, we also don’t have access to networks.”

So go out and meet people and pitch even if you’re not sure you’ll make the cut. Something that came up during our conversation was the psychological side of money, which really fascinates me. Natalia told the story of one woman who had tried and tried to get funding for her company with its mission of doing good…but it was a for profit. She simply couldn’t persuade enough funders, most of them women, to give her money…

“Finally she decided to throw in the towel in terms of the concept of the for profit social venture and she started a nonprofit. And she went back to all those people she was talking about, primarily women, and these same women who had trouble writing a check for her for profit social venture, they started writing checks to her non profit. And this brings up a lot of issues that we’re talking about women and money even that I deal with…as you know, the founder and CEO of the Pipeline Fellowship which is an angel investing bootcamp for women. People hear ‘women’ and ‘money’ and they think ‘philanthropy’, ‘it’s a donation, it’s grants,’ so it’s almost like I’m doing the heavy lifting in terms of getting more women to become angels and also in changing the whole conversation society as a whole has regarding women and money, and bringing in the investing focus. So backtrack to this woman social entrepreneur who decided to start her non profit. The other issue, and this is very hetero-normative, and I do want to bring this up, that came up was for a lot of these women they were married, and charity, that was something they owned as individuals in this relationship, if they wanted to donate to a cause that’s, you know, something they did on their own time. As soon as it became about an investment, it was a conversation many of them felt they had to have with their spouse.”

I don’t even know where to start with that – why do women need to consult their husbands if it’s the same amount of money they’d otherwise give as a donation? Does this come down to the commonly cited reason of too many women not understanding enough about investing? Or is there some other reason? If you have theories about this, please post a comment under this episode at The Broad Experience dot com.

[Warby Parker sponsor announcement here.]

Next I sat down with Jacquette Timmons. Some of you may know her from her media appearances or maybe you’ve read her book Financial Intimacy. Jacquette started working on Wall Street in the late 1980s. She eventually managed other people’s money, but soon realized what really interested was the way they behaved around money – what motivated them to do, or not do, certain things with it. Now she’s a financial behaviorist with her own business, coaching people around money.

I started by talking about something I’ve discussed on the show before and as a radio reporter…

“I’ve done some stories in the past on women and negotiation and many women don’t like negotiating, they find it extremely uncomfortable, and frankly a lot of women have a problem valuing themselves…there’s this issue about, how much am I worth, oh, am I really worth that much? This is a big deal, isn’t it?”

“It’s a huge, huge deal. I don’t recall the statistics off the top of my head of when a woman graduates from college, and the diff in income between she and a male counterpart simply because he asks for $5k more and she didn’t and it nets out to something like $750k simply because he asks for more at the very outset. It’s not something we’ve been taught at least my generation…the other thing though is that translates to when women create their own businesses. I know even my own self, I’ve had friends tell me, you’re not charging enough. And for me to go through the inner work that was necessary for me to get to the point where I was comfortable – cause there’s one thing increasing the price and another feeling OK asking for it – feeling like OK, darn it, what I’m delivering, it’s worth this! So I think that’s it too, but I know I wrote a piece for another publication and I talked about how we have to work out our family stuff in therapy and not in our businesses, because we don’t realize a lot of your family stuff plays out in how you feel about yourself and if you don’t feel quote-unquote worthy, that’s going to show up in the prices that you charge, in the way you negotiate or choose not to negotiate.”

These feelings women have about money can get complicated. In early October I wrote a blog post on The Broad Experience site called When Women Work for Free. I asked readers to talk about their own experiences of doing something for nothing in the hope it might help their career in some way.

One reader, a longtime career coach in Europe, wrote back and after answering my initial question she sort of turned it around. I read part of her response to Jacquette:

“The incidence of women not being prepared to either pay the market price for services or expect something for free generally in my experience is higher than men. Yet the same women would think nothing of spending €250 on shoes or €150 on getting their hair highlighted. Women have to stop expecting someone to take care of them and to invest in their careers. When they understand the value of other people’s services and time then perhaps they will then start to have an idea of value of their own…”

JT: So here’s my thought on that. I’ve gotten to the point now where I’ll do selective pro bono speaking engagements but they’re always for a strategic reason…and if it is more than, you know, a one-time, well typically it’s never that, but if it’s a full blown workshop I’ll only do it for a faith-based organization. I’ve told people, if you don’t fit a faith-based profile, I’m not doing it for free. When I speak sometimes it’s paid and sometimes it isn’t, if it isn’t, it’s a platform that’s going to be greater than probably even what I would have gotten for a monetary standpoint for that particular speaking engagement. Each person has to come up with what the boundaries and parameters are for them. I don’t negotiate my fee. My fee is my fee. If someone is unable to afford it I’ll put together a payment plan but I don’t discount my fee at all. The person who wrote in said – these aren’t her words – someone may nickel and dime you and then go out and spend $150 and I know, because I’ve experienced that. Someone asking me, oh that’s too much, and then you hear them going out to, and I live in New York City…they tell you the place they’re going to and you know hey just dropped $150 on dinner, so it’s just like where are your priorities?!”

I asked her to unpack that a bit. What is going on there? One thing, she thinks, is what she calls the culture of immediate gratification – dinner, for instance, gives instant, pleasurable results. A single coaching session may not.

“One of the things I speak to in my book is this whole idea of how we live in a microwave society. You can put something in the microwave and it can be hot in a minute. That has translated into so many things in terms of what we expect. Including from relationships, so I think people expect the same thing – that mindset translates into when it comes to doing business with somebody else. They don’t realize you’re cultivating a relationship, or that’s the goal, you’re just paying for the person’s time in that moment, you’re really paying for their expertise, knowledge, experience, insights, and all that has been cultivated over the entire lifespan of their career, not just that 45 or 60 minute time they are spending with you. And you are paying for their ability to kind of think about all of those things and come up with a solution that is targeted just specifically for you. And I think people need to think of all that goes into it and they might respect the price more.”

Then, going back to what my correspondent said earlier about women’s stinginess with some things but not others…I brought up a friend of mine who has her own internet services business. She told me a few months ago something she said she’d never admit publicly. Her female clients are cheap. She says men never quibble over the price of her services, women always do. She finds it incredibly frustrating.

“You know what I’d be curious to know is if those same women do that strategy with men. So is it an issue of I’m speaking with another woman, so we should have this immediate affinity and of course she should be willing to give me a discount, is it that mentality? Because if so you are looking at the woman’s solidarity in a very negative way… because you’re assuming that because we’re of the same gender then automatically you should hook me up…”

I’ve no way of knowing if my friend’s clients try to bargain with men as well but if you have theories on this, again, please let me know on the website.

Jacquette also brought up something I feel is almost taboo for a lot of women to talk about.

“I had to work on really wrapping my head around it’s OK to make money with ease. I think we all grow up around some conditioning around money and one of my conditionings was you had to work hard for it, and if you didn’t work hard for it, you didn’t get it.”

And because her work came so naturally to her…it took a while not to feel guilty about doing a four-hour job and being well paid for it.

“The other thing I don’t really think we grasp is we’re now really steeped into a knowledge based society but that wasn’t the case – we were still in the early transition of that in the late ‘80s and early ‘90s and I think that the mindset, and the mentality and approach of how we did business and how we valued the time it took to do something was very much entrenched in that, you work an 8 hour shift, you work really hard, that kind of thought process. So I think even though I never worked in that kind of environment, the fact that culturally that was what was surrounding me…I think I just picked up some of these beliefs about the correlation and relationship between the dynamic of work and what you get paid for the work that you do.”

Finally I brought up something that came from a few podcasts ago – you may remember Jodi Detjen who was in show 25, which I called Killing the Ideal Woman. One of the things she talks about in her book is many women’s need to be nice – or be seen as nice, anyway. She believes this puts not all, but a lot of women in a mindset where effectively they think of earning a lot of money as almost dirty. Doing good was more important to many of her interviewees than earning a market rate.

Now I’m thinking aloud here, but this may actually relate back to what Natalia Oberti Noguera was talking about where women feel it’s OK to give money away to a social entrepreneurship venture – but investing it? That means they may actually make money back…and perhaps that’s what makes them uncomfortable – the idea of making money from a venture that’s trying to do some good in the world. Maybe this is all tied up with our perceptions of ourselves as nice people, or people who should be seen to be nice. As I said earlier, it’s complicated.

Jacquette says she’s seen this ambivalent attitude to money in plenty of women, and she’d like to change it if for no other reason than that women don’t save enough for their later years.

“And so I think this whole notion of it’s not cool to earn a lot of money, or if I earn a lot of money that means it’s materialistic of me, has to do with the way capitalism, and I’m going to use the word, has been pimped. Because I don’t think capitalism in and of itself is bad. I think it’s what people do with it. And I think if people recognize, if I do well that allows me to have more resources to help others so the greater good can do well…but so often people want to make doing well seem like a bad thing, so this whole idea of I shouldn’t earn this much or it’s too materialistic of me to do that…whoever is thinking that has a lot of inner work to do on their own relationship with money.”

Jacquette Timmons.

That’s The Broad Experience for this time.  Again, if you have thoughts about this show please post them under this episode at The Broad Experience dot com or on the show’s Facebook page. I’ll be posting some show notes as well.

The Broad Experience is supported by the Mule Radio Syndicate, which hosts other intriguing podcasts. One of those is This is Actually Happening…first person stories about what happens when everything changes. Also Everything Sounds, which explores the role sound plays in art, science and culture.

And if you can kick in a few bucks to support what I’m doing please go to the support tab on The Broad Experience dot com. And if you like what you hear please write a quick review on iTunes – it helps get the show noticed, and I definitely want the show to attract more ears.

I’m Ashley Milne-Tyte. Thanks for listening. 

Episode 28: Claiming authority

October 21, 2013

"The women leave because they don’t see other women being promoted. They also leave because their performance is measured primarily on subjective terms." - Victoria Pynchon

Katharine Hepburn and Spencer Tracy in the 1949 film Adam's Rib, about a couple of married lawyers

In this show we look at the world of women lawyers. Big Law, as it's known in the US, has few women at the top. And when they do gain partnership, women are paid less: female partners at law firms are paid just under $500,000 a year on average, as opposed to $734,000 for men. Neither sex is on the breadline, clearly, but a lot of female lawyers today never thought they'd be contending with some of the persistent gender issues they are. Still, lawyers are like many other women in the workplace - they have the same tendency to assume their hard work will be recognized and rewarded accordingly. It rarely is. You need to work the system to get ahead.

We talk about:

  • Why female lawyers flee large firms after relatively little time on the job
  • Why working hard is never enough
  • How some lawyers are claiming authority and pushing to increase the number of women in leadership
  • The job/family balancing act, and what it's like growing up with a lawyer for a mom

16 minutes.

Episode 27: Rise of the well-paid woman

October 7, 2013

"One of the things that has made [professional women's lives] possible is the growing inequality in society...there are large numbers of women who are doing very, very poorly paid jobs which make the lives of better paid women possible." - Alison Wolf

I often focus on the under-the-radar things that affect women's working lives, but this week the show is zooming out to look at the big picture. Alison Wolf (left) is the author of The XX Factor: How the Rise of Working Women Has Created a Far Less Equal World. It's been out in the UK for several months and has just been published in the US. The book takes a look at professional women's lives all over the globe, from work to marriage (rates are falling) and babies (educated women are far less likely to have them than everyone else). Educated women's lives, Wolf says, are utterly different from those of all other women, from the age at which they start having sex to the amount of time they spend with their children. We discuss, among other things, why Sweden isn't the beacon of equality many of us think, the large part sex used to play in determining every woman's life, and how pizza helped get women into the workforce. 
16 minutes.

Here's the New York Times Sunday Book Review's opinion on The XX Factor.

Episode 26: Get ahead. No guilt.

September 23, 2013

"We had never experienced anything we thought to be remotely gender discrimination. So we couldn’t even identify it when we saw it. And this wasn’t blatant discrimination, this was kind of subtle, cultural things you couldn’t really put your finger on." - Jessica Bennett

“I don’t do guilt...it drains you of energy to do anything useful, or to move forward in your life." - Mrs. Moneypenny

Jessica Bennett in New York

Jessica Bennett has already had a career a lot of journalists would envy. She's written for plenty of national publications, worked at Newsweek for seven years, moved on to micro-blogging site Tumblr, and now heads editorial at Sheryl Sandberg's Lean In foundation. She never expected to come across any "gender issues" in her career - as far as she was concerned, that stuff had happened in the past. Everyone was equal now. But the reality of life at a national magazine turned out to be a bit more complicated.

In part two of the show I sit down again with Financial Times columnist Mrs. Moneypenny, otherwise known as Heather McGregor, to talk about quashing female guilt, learning how to say no, and building a reliable support network. 19 minutes. 

Show notes: The article Jessica Bennett and her colleagues published in Newsweek about the 1970 lawsuit, and their own experiences at the magazine, is Are We There Yet? And this is the show where I interview former Newsweek journalist Lynn Povich about her experiences fighting gender discrimination at the magazine in the early 1970s. 

Heather McGregor's book is Mrs. Moneypenny's Career Advice for Ambitious Women.

Also, don't forget the Squarespace sponsorship offer. While we're still in September use the code 'broad 9' to get a 20% discount if you sign up for a site. That's only in September, while supplies last.

TRANSCRIPT:

Welcome to The Broad Experience, the show about women, the workplace and success. I’m Ashley Milne-Tyte.

This time on the show, two perspectives on getting ahead at work. The first comes from a Generation Y journalist who thought she was doing all the right things…only to realize subtle and complicated factors can get in the way of career progress.

Then I talk to a seasoned business owner and Financial Times columnist who has firm views on how to thrive at work – including learning how to say no and getting rid of guilt.

Coming up on The Broad Experience.

Jessica Bennett has already had a career a lot of young journalists would envy. She’s written for many publications over the years, and worked as a writer and editor for Newsweek for seven years before the magazine eventually folded. She then moved on to be executive editor at micro-blogging site Tumblr. Now she’s editorial director at Facebook COO and bestselling author Sheryl Sandberg’s LeanIn.org.

When we met, I told her I’d noticed her own Tumblr site bears the title ‘good girls finish last’. She had to go back a bit to explain how she came to that conclusion.

“I grew up in Seattle which is like this heaven of a place where everyone is equal, we have female governor, I went to public school, I never really thought about gender issues because the women outpaced the men every way imaginable…so went to college, moved to New York, got my first fulltime staff job job at Newsweek, just assumed I’d excel the way I always had… I was one of those typical over-achiever young women. I was at Newsweek for a few years and it just felt like I wasn’t getting credit that I wanted to be getting or getting published as much as I wanted to be published…I started as an intern and worked my way up and along the way I saw a lot of male interns get hired faster than I had. I was a temp for a full year and every 3 months I would have to up my temp time and my ID access card would stop working…and there was a point where for a week I was unemployed before they could bring me on as a temp, again…but while all that was happening men who were my age and equally skilled got hired on staff. So why did I feel I was still on a tryout?”

In addition to all this she says the arrival of a basketball hoop in the newsroom contributed to a bit of a frat boy atmosphere – again, nothing terrible was happening, no one was making sexist comments or openly denigrating anyone’s work, but she couldn’t help feeling things were just – off.

“So I started talking to some friends about this and it turned out everyone felt the same way. All the young women in the office had noticed this. None of it were sure what it was or what to call it, or how to identify it, we were all raised of the generation to think we were equal. We had never experienced anything we thought to be remotely gender discrimination. So we couldn’t even identify it when we saw it. And this wasn’t blatant discrimination, this was kind of subtle, cultural things you couldn’t really put your finger on, but we just had this feeling that something wasn’t quite right.”

Then, Jess and her colleagues made a discovery. They found out that 40 years earlier, a previous cohort of Newsweek women had sued the magazine for gender discrimination. If you’ve been a longtime listener to the show you’ll have heard about this in episode 8 – in that show I talked to journalist Lynn Povich, who was one of those Newsweek women, about how the case changed her and changed things for women in the media.

Inspired by finding out about that case, Jessica and two colleagues ended up writing an article for Newsweek called ‘Are We There Yet?’ in which they talked about that 1970 case but also raised some of the issues they’d been grappling with at work – how much had really changed in 40 years? The piece became quite a talking point in the media, and the women hoped it might drive change at the publication. But the kind of change that came wasn’t quite what they’d been hoping for. Because while all this was going on, the world of journalism was getting ever shakier…

“So ultimately the magazine was put up for sale. It was six months of hell – every day we’d go to work, didn’t know if we’d have jobs the next day. People had whisky under their desks, more so than usual. Ultimately It was announced Tina Brown was taking over, it was really exciting – she’s an icon in magazine journalism, she’s a woman, and so I stayed on, I stayed on for about a year.”

Even though more female bylines appeared under Brown’s leadership, Jessica says the bigger problem was that Newsweek was failing, like plenty of other magazines and newspapers. Newsweek stopped printing in 2012. Jessica moved on to work for Tumblr…but the world of experimental journalism is no more secure than that of traditional journalism. That job ended after a year. Now she’s working at Lean In.

I asked her what she’d learned in her rocky decade or so in the workplace and if she had any tips that might be helpful for other people. She says she’s gone from shy to direct in the course of her career. Still, she often calls up the image of a friend when she really wants to get something done…

“I have this friend Adam, who I shared a wall with at Newsweek for a number of years, he was always one of the most badass editors, and would ask for what he wanted, he could make a case for anything, convince anyone of anything…so sometimes ask myself what would Adam do, when I’m going into a meeting or want to ask for a raise. I literally think what he would do. Because he’s like the direct version of me, the more direct version of me. He of course doesn’t need to worry about being deemed too aggressive…you know, there’s a fine line for women when asking for things. But kind of taking myself out of myself sometimes and thinking what another person would do in my situation I think helps.”

Any other advice?

“I mean as far as journalism these days, I guess my biggest tip is you kind of have to create your own job…there’s just not jobs out there like there used to be…

AM-T: “And then work out how to get paid for it, in my case…”

I was at Newsweek for 7 years, that’s probably the longest I’ll be at any job. It’s like the opposite of my parents’ career trajectory, which is you start jumping around at different jobs and then you find the right one stay there for years. I got in at the end of this golden era of journalism, like the, I was on the sinking ship, I stayed there for 7 years, now it’s pretty much sunk and now you have to just jump around from thing to thing trying to figure out what the next innovation’s going to be, or how you can possibly use these skills and kind of mold them into something else.”

She says journalists shouldn’t be afraid to pitch a job, either. That’s actually what she did with her current job at Lean In. When she interviewed, there was no editorial position. She pitched the idea, they said yes, and gave her the job. Talking of skills, I asked her if she knew how to code, something everyone’s being encouraged to learn these days – she does, to a certain level, and she knows how to do quite a lot with video too…

“That’s from years at Newsweek and just jumping in on different things, and I think identifying early at a place where a lot of people didn’t ever identify this that that was going to be important, and that if I wanted to grow I needed to have well rounded skills. Because nobody just wants a writer any more. They want someone who can do everything.”

Jessica Bennett, currently doing if not everything then most things on the editorial side at Lean In.org. And I should say in the interests of full disclosure that since I interviewed Jessica during the summer Lean In has been posting some of the content from The Broad Experience.

[Squarespace sponsorship announcement here]

Next we hear from someone in the UK who’s at a later stage of her career – though she says she expects to work into her seventies. Some of you will remember Heather McGregor from previous shows. She masquerades as Mrs. Moneypenny in her weekly column in the Financial Times. She has her own business, she’s married, she has three sons, and she’s the author of a book called Mrs. Moneypenny’s Career Advice for Ambitious Women.

 Oh, and she has a distinct point of view on what holds women back at work. Take guilt.

 “Yes, I don’t do guilt. All these emotions take up a lot of energy. If you feel guilty about something it can just weigh over you like a cloud, eats at your self-confidence, you feel terrible all the time. That drains you of energy to do anything useful, or to move forward in your life. If you’ve done something you regret. If not possible to say sorry, just put it behind you and move on. Everybody makes mistakes.”

Now my guest on the last show, Jodi Detjen, has strong feelings about guilt too and I think she’s right to say that guilt comes when women think we’re breaking a rule. We feel guilty because we’ve internalized the assumption that we SHOULD be nice to everyone all the time, or we SHOULD be spending all our time with our children – so one of the ways to ditch guilt is to question those age-old assumptions that underlie your thinking about your role as a female. Heather McGregor says there are various types of guilt women tend to get hung up on. One of the most common is guilt at saying no to a request.

“You are asked to make the cake sale for something, or you’re asked to do something, to make a charity gala dinner, asked to give someone one-on-one careers advice. First, acknowledge that you can’t be everywhere. You will just be average at everything…no one will get proper attention. So I’ve just come from an email from a pretty famous TV presenter in this country, who’s a woman, asking for one-on-one advice having read my book…non-executive director position…she wants my personal advice. This is an hour of my time, I will not be able to charge for it. I can’t do anything to specifically assist her because I don’t run a search company that does board positions and I don’t influence chairmen. I encourage and support women but I don’t make any difference as to whether they succeed or not. All she will hear is what’s in book all over again. I’ve written back to her and said I won’t see her. But in writing back and saying I won’t see her, I’ve written three suggestions of things you can do to help herself, so when you say no to something, I can’t make the bake sale but here’s what I’ll do, I’ll donate $15 towards the cake ingredients. Try and say no in a positive fashion. It’ll make you feel a lot less guilty.”

But there have been occasions when she’s fallen into the guilt trap. She’d been writing her FT column, which often deals with being a fulltime working mother, for about a year, when she got a warning note from a reader…

“My oldest son at the time, he’s now 23, so he was only about 12 years old. The reader wrote in and said I used to be like you…I used to put my career first, but then my son had a nervous breakdown, and I realized it was all my fault…so she said you’ll end up like me with a son with a nervous breakdown. I rang my son, who was on school break, midterm break, I knew where he was, he was with my sister and they were going to the cinema. I rang my sister on her cell phone…and spoke to my son and I said to him where was he, he said in the cinema foyer, and I said I would come immediately to the cinema and join them for the show. And he said, why? And I said, I’ve had a reader write in and say if I don’t spend more time with you, you’ll have a nervous breakdown. And he said, ‘Mum, if you come to the cinema right now I will have a nervous breakdown.’ You know, it’s not what he’s used to, he’s not used to me coming to the cinema in the middle of the afternoon, he thought he was having a perfectly nice afternoon with his aunt. And that is what his expectations were managed to. So I think it’s all about what you manage your expectations to.”

Heather does a lot of expectation managing with her family. But she’s always open, she says, about the reason why she can’t do something or be somewhere, which helps keep everyone on the same page.

“So I believe in that full explanation. Actually, particularly the concept of opportunity cost. So every time you say yes to something you are saying no to something else. So saying yes to everything is only going to get you into hot water. You are going to end up not doing the things that matter if you’re not careful.”

AM-T: “And this is where people get so spent, because in general women do say yes to too much…”

"Yes. And then eventually what’ll happen in they will all just collapse in a heap and nobody is any better off. And then people say it’s very selfish to think of myself, I should be thinking of my children, I should be doing all these things for everybody all night long. And actually, no, you should be looking after yourself.  If that sounds selfish think of this: when we are all on airplanes and they go through the emergency drill, they say in the event of emergency oxygen will fall from the box above you. And why do they say that? They say in the first instance put on your own oxygen and then turn to help the person next to you, even if that’s your child, because if you are healthy and breathing and OK you are going to be in a much better place to help the minor person or the child next to you. So if your career is going well, if you are doing well, able to provide for your family, your family will be better off.”

Talking of family…she’s hardly the first female professional to have been criticized for not being at home enough…

“The truth is, parenting is an individual decision…some people want to stay at home and will stay at home, and that is their choice and I really respect it. I personally would struggle with that, but that’s a very personal decision. But I see far too many women who make that ultimate sacrifice and then 20 years later are in my office saying, ‘Oh my goodness, my children have left home, I have no qualifications and no relevant work experience…my husband may or not have left as well, and I’m now on my own and I have no way of earning a living.’ Well, you’ve had 20 years to plan for that, I’ve got no sympathy.”

To make it easier to work and parent at the same time she insists women need to ask for help and build up a group of people around them who are always willing to chip in in an emergency. I told her about one of my friends and listeners who lives in Westchester County, New York. She told me she’s started trying to create the kind of community she wants – offering to babysit someone’s kid if she knows the mother – and it usually is the mother – is very busy. She says she’s doing this because she wants that same network to be there for her when she needs it. She feels few women do this kind of thing anymore. We’re too busy trying to do everything on our own.

“Well she’s absolutely bang on the money, whoever you are in Westchester county, keep going, that’s exactly what you need to do. If you are not helping other people, you are not building a team.  You’re not building a sustainable community around you – you need to help other people. You may never need to call back in the favor, but that doesn’t matter. And the favor may not be the same thing, i.e. you may watch someone else’s children, but you may not have any children of your own, or your children may be older so you may never need anyone to watch your children. But you know what, at some point you may need to go away for three days unexpectedly and need someone to feed the cat.”

So she says always help out without necessarily expecting a return, but see it as building a network you can rely on when your job threatens to mess up your life.

That’s the Broad Experience for this time.

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I’m Ashley Milne-Tyte. Thanks for listening.